/* MLR Consumer&Commerce site
   Palette from the MLR C&C brand book (v06). One accent only: red #C0392B, for actions (chosen 13 Oct 2026). */

@font-face { font-family: "Montserrat"; font-weight: 300; font-style: normal; font-display: swap; src: url("fonts/montserrat-latin-300-normal.woff2") format("woff2"); }
@font-face { font-family: "Montserrat"; font-weight: 400; font-style: normal; font-display: swap; src: url("fonts/montserrat-latin-400-normal.woff2") format("woff2"); }
@font-face { font-family: "Montserrat"; font-weight: 500; font-style: normal; font-display: swap; src: url("fonts/montserrat-latin-500-normal.woff2") format("woff2"); }
@font-face { font-family: "Montserrat"; font-weight: 600; font-style: normal; font-display: swap; src: url("fonts/montserrat-latin-600-normal.woff2") format("woff2"); }

:root {
  --shadow: #38383B;      /* text */
  --scorpion: #4E4D4F;    /* secondary text */
  --muted: #6E6D70;       /* small meta, AA on white */
  --silver: #A8A6A1;      /* rules, decorative only */
  --antiflash: #DFE0E1;   /* hairlines */
  --mist: #F4F4F5;        /* quiet panels */
  --white: #FFFFFF;
  --red: #C0392B;     /* actions only, 5.4:1 on white */
  --red-deep: #9E2B20;

  --font: "Montserrat", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --measure: 38rem;
  --wrap: 72rem;
  --gutter: clamp(1rem, 4vw, 3rem);
  --section: clamp(2.75rem, 4.5vw, 4rem);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--white);
  color: var(--shadow);
  font-family: var(--font);
  font-weight: 400;
  font-size: 1.0625rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.2em; }
a:hover { color: var(--scorpion); }
:focus-visible { outline: 2px solid var(--shadow); outline-offset: 3px; border-radius: 2px; }
p { margin: 0 0 1em; max-width: var(--measure); }
h1, h2, h3 { margin: 0; font-weight: 300; letter-spacing: -0.015em; line-height: 1.12; }
h1 { font-size: clamp(2.4rem, 6.2vw, 4.6rem); }
h2 { font-size: clamp(1.9rem, 4vw, 2.9rem); }
h3 { font-size: 1.25rem; font-weight: 500; letter-spacing: 0; line-height: 1.3; }

.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }
.skip { position: absolute; left: -999px; top: 0; background: var(--shadow); color: var(--white); padding: .5rem 1rem; }
.skip:focus { left: 1rem; z-index: 10; }

/* Header */
.site-header { border-bottom: 1px solid var(--antiflash); background: var(--white); position: relative; z-index: 2; }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; min-height: 4.75rem; }
.lockup { display: inline-flex; flex-direction: column; align-items: flex-start; gap: .3rem; text-decoration: none; color: var(--shadow); }
.lockup svg { width: 4.2rem; color: var(--scorpion); }
.lockup span { font-size: .56rem; font-weight: 500; letter-spacing: .24em; color: var(--scorpion); }
.nav { display: flex; align-items: center; gap: clamp(1rem, 2.5vw, 2.25rem); font-size: .95rem; }
.nav a { text-decoration: none; }
.nav a[aria-current="page"] { text-decoration: underline; text-decoration-color: var(--shadow); text-decoration-thickness: 1px; text-underline-offset: .45em; }
.nav-toggle { display: none; }

/* Buttons */
.btn {
  display: inline-block; text-decoration: none; font-weight: 400; font-size: 1rem; line-height: 1.2; letter-spacing: .01em;
  padding: 1rem 1.6rem; border-radius: 2px; background: var(--red); color: var(--white);
  transition: background-color .15s ease, color .15s ease, border-color .15s ease;
}
.btn:hover { background: var(--red-deep); color: var(--white); }
.btn .pn { font-weight: 600; }
.btn-quiet { background: transparent; color: var(--shadow); border: 1px solid var(--silver); padding: .55rem 1rem; font-size: .95rem; }
.btn-quiet:hover { background: transparent; color: var(--shadow); border-color: var(--shadow); }
.pn { font-weight: 600; }
.cta-note { font-size: .9rem; color: var(--muted); margin: .7rem 0 0; }
.actions .cta + .link-quiet { margin-bottom: 1.6rem; }
.link-quiet { font-weight: 500; }
.actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 2rem; margin-top: 2.25rem; }

/* Hero */
.hero { position: relative; overflow: hidden; padding: clamp(4rem, 11vw, 9rem) 0 var(--section); }
.hero .watermark { position: absolute; right: -6vw; top: 50%; transform: translateY(-50%); width: min(64vw, 56rem); color: var(--mist); z-index: 0; pointer-events: none; }
.hero .wrap { position: relative; z-index: 1; }
.audience { font-size: .78rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--scorpion); margin-bottom: 1.5rem; }
.hero h1 { max-width: 15ch; }
.hero .lede { font-size: clamp(1.15rem, 1.6vw, 1.3rem); line-height: 1.6; margin-top: 2rem; max-width: 36rem; color: var(--scorpion); }

/* Sections */
.section { padding: var(--section) 0; }
.section + .section { border-top: 1px solid var(--antiflash); }
.section-head { max-width: 44rem; margin-bottom: clamp(2rem, 3.5vw, 3rem); }
.section-head p { margin-top: 1.25rem; color: var(--scorpion); font-size: 1.125rem; }
.panel { background: var(--mist); }
.section.panel + .section, .section + .section.panel { border-top: 0; }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 6vw, 6rem); align-items: start; }
.forms { list-style: none; margin: 2.5rem 0 0; padding: 0; counter-reset: form; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(2rem, 4vw, 3.5rem); }
.forms li { counter-increment: form; }
.forms li::before { content: counter(form); display: block; font-size: 2rem; font-weight: 300; color: var(--silver); line-height: 1; margin-bottom: 1rem; }
.forms h3 { margin-bottom: .35rem; }
.forms p { margin: 0; color: var(--scorpion); }
.forms .form-label { font-size: .72rem; font-weight: 500; letter-spacing: .18em; text-transform: uppercase; color: var(--muted); margin-bottom: .5rem; }
.signs { margin: 0; padding: 0; list-style: none; }
.signs li { position: relative; padding: .6rem 0 .6rem 1.6rem; color: var(--shadow); }
.signs li::before { content: ""; position: absolute; left: 0; top: 1.3rem; width: .7rem; height: 1px; background: var(--silver); }
.kicker { font-size: 1rem; font-weight: 500; color: var(--scorpion); margin-bottom: 1rem; }

/* Balance */
.balance { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(2rem, 6vw, 6rem); align-items: start; }
.balance figure { margin: 0; position: sticky; top: 3rem; align-self: start; }
.balance figure svg { width: 100%; }
.breaks { margin: 2.5rem 0 0; }
.breaks dt { font-weight: 500; font-size: 1.1rem; margin-top: 1.4rem; }
.breaks dd { margin: .25rem 0 0; color: var(--scorpion); max-width: 34rem; }

/* Path */
.path { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); counter-reset: step; border-top: 1px solid var(--shadow); }
.path li { counter-increment: step; padding: 1.4rem 1.25rem 0 0; }
.path li::before { content: counter(step); display: block; font-size: 2.6rem; font-weight: 300; line-height: 1; color: var(--silver); margin-bottom: 1.1rem; }
.path li:first-child::before { color: var(--silver); }
.path h3 { font-size: 1.05rem; margin-bottom: .4rem; }
.path p { font-size: .95rem; color: var(--scorpion); margin: 0; }
.path .free { font-weight: 600; color: var(--red-deep); }

/* Proof */
.cases { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); }
.case { border-top: 1px solid var(--shadow); padding-top: 1.5rem; }
.case .result { font-size: clamp(2.6rem, 5vw, 3.6rem); font-weight: 300; line-height: 1; letter-spacing: -.02em; margin: .5rem 0 .6rem; }
.case .result-label { font-size: .95rem; color: var(--scorpion); margin-bottom: 1.25rem; }
.case p { color: var(--shadow); }
.case .source { font-size: .85rem; color: var(--muted); margin-top: 1.25rem; }
.below { margin-top: 3rem; }

/* Closing call */
.closing h2 { max-width: 20ch; }
.closing p { font-size: 1.125rem; color: var(--scorpion); margin-top: 1.25rem; }
.closing .alt { font-size: 1rem; margin-top: 1.5rem; }

/* Work with us: steps */
.steps { list-style: none; margin: 0; padding: 0; counter-reset: step; }
.step { counter-increment: step; display: grid; grid-template-columns: 5rem minmax(0, 1fr) minmax(0, 1.15fr); gap: 1rem clamp(1.5rem, 4vw, 4rem); padding: 2.5rem 0; border-top: 1px solid var(--antiflash); }
.step:last-child { border-bottom: 1px solid var(--antiflash); }
.step::before { content: counter(step); font-size: 3rem; font-weight: 300; line-height: 1; color: var(--silver); }
.step:first-child::before { color: var(--silver); }
.step h2 { font-size: clamp(1.5rem, 2.6vw, 2rem); }
.step .tag { display: block; font-size: .95rem; font-weight: 500; color: var(--scorpion); margin-top: .6rem; }
.step .tag.free { color: var(--red-deep); }
.step dl { margin: 0; }
.step dt { font-weight: 600; font-size: .9rem; margin-top: 1rem; }
.step dt:first-child { margin-top: 0; }
.step dd { margin: .2rem 0 0; color: var(--scorpion); }
.step .option { margin-top: 1.25rem; padding: 1rem 1.25rem; background: var(--mist); font-size: .95rem; }
.step .option strong { font-weight: 600; }
.terms { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(1.5rem, 4vw, 3.5rem); }
.terms h3 { margin-bottom: .5rem; }
.terms p { color: var(--scorpion); margin: 0; }

/* How we work */
.wide-figure { margin: 0 0 3rem; overflow-x: auto; -webkit-overflow-scrolling: touch; }
.wide-figure svg { width: 100%; min-width: 760px; }
.phases .step { grid-template-columns: 5rem minmax(0, 1fr) minmax(0, 1.4fr); }
.phases .detail p { color: var(--scorpion); }
.faq { margin: 0; max-width: 46rem; }
.faq dt { font-weight: 500; font-size: 1.15rem; margin-top: 2rem; }
.faq dt:first-child { margin-top: 0; }
.faq dd { margin: .5rem 0 0; color: var(--scorpion); }

/* Cases */
.case-full { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.6fr); gap: 1rem clamp(1.5rem, 5vw, 5rem); padding: 3rem 0; border-top: 1px solid var(--antiflash); }
.case-full:first-child { border-top: 0; padding-top: 0; }
.case-full h2 { font-size: clamp(1.5rem, 2.6vw, 2rem); }
.case-meta { font-size: .9rem; color: var(--muted); margin-top: .75rem; }
.case-full dl { margin: 0; }
.case-full dt { font-weight: 600; font-size: .9rem; margin-top: 1.25rem; }
.case-full dt:first-child { margin-top: 0; }
.case-full dd { margin: .25rem 0 0; color: var(--scorpion); }
.case-full dt:last-of-type, .case-full dd:last-of-type { color: var(--shadow); }

/* Partners and About */
.scenarios { display: grid; grid-template-columns: 1fr 1fr; column-gap: clamp(2rem, 6vw, 6rem); }
.scenarios li:last-child { border-bottom: 0; }
.portrait { margin: 0; aspect-ratio: 4 / 5; max-width: 22rem; background: var(--white); border: 1px dashed var(--silver); display: grid; place-items: center; color: var(--muted); font-size: .9rem; }

/* Footer */
.site-footer { border-top: 1px solid var(--antiflash); padding: 3.5rem 0 2.5rem; font-size: .95rem; }
.site-footer .top { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 2rem; }
.site-footer .tagline { font-size: 1.35rem; font-weight: 300; margin-top: 1rem; }
.site-footer nav ul { list-style: none; margin: 0; padding: 0; display: grid; gap: .5rem; }
.site-footer nav a { text-decoration: none; }
.site-footer nav a:hover { text-decoration: underline; }
.legal { margin-top: 3rem; font-size: .8rem; color: var(--muted); max-width: none; }

/* Responsive */
@media (max-width: 900px) {
  .split, .balance, .cases, .terms, .case-full, .scenarios { grid-template-columns: 1fr; }
  .phases .step { grid-template-columns: 3.5rem minmax(0, 1fr); }
  .path { grid-template-columns: 1fr 1fr; row-gap: 2rem; }
  .step { grid-template-columns: 3.5rem minmax(0, 1fr); }
  .step > dl, .step > .detail { grid-column: 2; }
  .balance figure { max-width: 34rem; position: static; }
}
@media (max-width: 720px) {
  .nav { position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: flex-start; gap: 1rem; padding: 1.25rem var(--gutter) 1.75rem; background: var(--white); border-bottom: 1px solid var(--antiflash); display: none; }
  .nav.open { display: flex; }
  .nav-toggle { display: inline-block; background: none; border: 1px solid var(--antiflash); border-radius: 3px; font: inherit; font-size: .95rem; padding: .45rem .8rem; color: var(--shadow); cursor: pointer; }
  .path { grid-template-columns: 1fr; }
  .path li { padding-right: 0; }
  .hero .watermark { width: 110vw; right: -55vw; top: auto; bottom: 1rem; transform: none; opacity: .7; }
}
@media (prefers-reduced-motion: reduce) { * { transition: none !important; } }

.forms-result { margin-top: 2.5rem; color: var(--shadow); font-weight: 500; }
.side-head { font-size: 1.35rem; font-weight: 400; margin: .4rem 0 1rem; }
.pov { font-weight: 500; color: var(--shadow); border-left: 2px solid var(--silver); padding-left: 1rem; margin-top: 1.25rem; }
.inside { margin-top: clamp(2.5rem, 4vw, 3.5rem); max-width: var(--measure); }
@media (max-width: 720px) { .forms, .feel-grid { grid-template-columns: 1fr; } .forms { gap: 2rem; } }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
.inside strong { font-weight: 600; color: var(--shadow); }
.feel-grid { list-style: none; margin: 3rem 0 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem clamp(2rem, 5vw, 4.5rem); max-width: 60rem; }
.feel-grid li { position: relative; padding-left: 1.6rem; }
.feel-grid li::before { content: ""; position: absolute; left: 0; top: .55rem; width: .45rem; height: .45rem; background: var(--silver); }
.feel-grid h3 { margin-bottom: .4rem; }
.feel-grid p { margin: 0; color: var(--scorpion); }
.lead-in { font-size: 1.15rem; font-weight: 400; color: var(--shadow); flex-basis: 100%; }
.feels .actions { margin-top: 3rem; gap: 1rem; }
.feels h2 { max-width: 20ch; }
.balance p strong { font-weight: 600; color: var(--shadow); }
.myths { list-style: none; margin: 2.5rem 0 0; padding: 0; counter-reset: myth; display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem clamp(2rem, 5vw, 4.5rem); max-width: 62rem; }
.myths li { counter-increment: myth; }
.myths li::before { content: counter(myth); display: block; font-size: 2rem; font-weight: 300; color: var(--silver); line-height: 1; margin-bottom: .9rem; }
.myths h3 { margin-bottom: .45rem; }
.myths p { margin: 0; color: var(--scorpion); }
@media (max-width: 720px) { .myths { grid-template-columns: 1fr; } }
.delivery { margin-top: 2.5rem; color: var(--scorpion); }
.delivery strong { font-weight: 600; color: var(--shadow); }
.case .result-text { font-size: clamp(1.35rem, 2.4vw, 1.7rem); font-weight: 300; line-height: 1.3; margin: .6rem 0 1rem; color: var(--shadow); }
.earlier { margin-top: 3rem; max-width: 46rem; color: var(--scorpion); }
.earlier strong { font-weight: 600; color: var(--shadow); }
.case-group { font-size: .78rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); margin: 0 0 1.5rem; }
.case-group ~ .case-group { margin-top: 4rem; }
.case-group + .case-full { border-top: 0; padding-top: 0; }
.hero .lede + .lede { margin-top: 1rem; }
.phases-cont { counter-reset: none; }
.stage { margin: 3rem 0 .5rem; }
.stage h3 { font-size: .78rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--shadow); margin: 0 0 .35rem; }
.stage p { margin: 0; color: var(--scorpion); }
.eyebrow, .section-head .eyebrow { font-size: .78rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: var(--scorpion); margin: 0 0 1.5rem; }
.delivery h3 { margin: 0 0 .6rem; }
.delivery p { margin: 0 0 .8rem; color: var(--scorpion); }
.case-full .eyebrow { margin-bottom: .75rem; }
.case .eyebrow { margin: 0 0 .6rem; }
.case-full dl + .case-source { grid-column: 2; }
.case-source { font-size: .85rem; color: var(--muted); margin: 1.5rem 0 0; }
.portrait { aspect-ratio: 1 / 1; max-width: 15rem; border: 0; background: none; }
.portrait img { width: 100%; height: 100%; object-fit: cover; display: block; }